Shopify SEO Audit

Shopify SEO
Audit Services

A Shopify SEO audit that knows the platform — collection URLs, faceted filters, app bloat, Shopify Plus quirks — not a generic SEO checklist with Shopify references bolted on.

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Why It Matters

What’s Inside a Shopify SEO Audit

Shopify has its own SEO traps. Default themes leave duplicate URLs, faceted filters spawn endless query parameters, third-party apps inject blocking JavaScript. Our audit looks at those Shopify-specific issues alongside the standard technical and content work.

Shopify-Specific Technical Audit

/collections/ URL behaviour, canonical handling, tag pages, sitemap quirks and Shopify’s redirect rules all reviewed in context.

Theme & App Performance Audit

Theme files, app JavaScript and Liquid bottlenecks profiled against Core Web Vitals on real devices, not lab scores.

Collection & Product Template Review

Templates audited for intent matching, schema, internal linking and copy — with template-level fixes that ripple across the catalog.

Faceted Navigation & Variants

Filter URLs, variant URLs and tag handling reviewed so the right combinations rank without bloating the index.

Shopify Plus & Replatform Findings

If you’re on Shopify Plus or evaluating a move, the audit calls out Plus-specific levers (scripts, custom checkout, Launchpad) and replatform risks.

90-Day Shopify Action Plan

Findings translated into a prioritised Shopify-specific plan — theme tickets, app changes, content priorities — with effort vs. impact estimates.

How We Work

How We Work

1

Discovery

30-minute call to understand your store, current setup and goals around Shopify SEO Audit. Access to Search Console, GA4 and Ahrefs so we’re working from real data.

2

Audit & Benchmark

Technical, on-page, content and competitive review specific to Shopify SEO Audit. Real-user Core Web Vitals data and three competitors profiled side by side.

3

Strategy & Roadmap

Prioritised plan with effort vs. impact per item, expressed as 30 / 60 / 90-day execution sprints. Plain language — no SEO jargon you have to Google.

4

Execution

Implementation of the plan — in your stack, or briefed to your team as tickets with mock-ups and acceptance criteria. Either way, fixes ship.

5

Report & Iterate

Monthly revenue-attributed reporting, quarterly strategy review, and continuous adjustments as queries and competitors shift.

FAQ

Frequently Asked Questions

How long does Shopify SEO take to show results?

Technical fixes and Core Web Vitals work usually move rankings within 4–8 weeks on Shopify. Meaningful organic-revenue growth compounds over 4–6 months as collection and category pages gain authority. Stores with existing brand traffic move faster than brand-new launches.

Will I need to leave Shopify to rank?

Almost never. Shopify can rank for nearly any commercial keyword we’ve worked on. Migration only makes sense in edge cases — very large catalogs, specific headless / localisation needs — otherwise the leverage is in template work and content, not switching platforms.

Do your Shopify engagements include implementation?

Yes. We work in your Shopify theme / code directly when you don’t have a dev team, or brief your engineers with tickets, mock-ups and acceptance criteria when you do. Either way, fixes land in production — not a PDF of recommendations.

How much does Shopify SEO cost?

Most engagements run between CAD $1,500 and $7,500/month, depending on catalog size and ambition. Audits start at CAD $1,500. We publish ranges on SEO Packages instead of hiding pricing behind three sales calls.

Do you handle migrations on or off the platform?

Yes. Replatforms onto Shopify or off it — with redirect maps, URL strategy and content parity planned before launch, not after. Pre-migration audits catalogue every ranking URL before staging. See Migrations & Platform SEO.

How will you report results?

Monthly: organic-attributed revenue (the headline), sessions, conversion rate, top moving and decaying keywords, Core Web Vitals trend, content shipped and backlinks earned. Quarterly: strategy review against the original 90-day plan and adjustments for the next quarter.

Order a Shopify SEO Audit

Tell us about your Shopify store

Most Shopify audits ship within 2 weeks from kickoff. Tell us about your store and we’ll come back with scope, timeline and price within one business day.

Free offer Get a free Shopify SEO opportunity preview before you commit to a paid audit — we’ll surface the 3 biggest Shopify-specific issues we can see from outside.

Pick a date & time that suit you and we'll call you back then (Mon–Fri, 10:00–18:00).