1 — Discovery & Platform Selection
Shopify, WooCommerce, BigCommerce, headless? We pick based on your products, scale, team, and budget. Recommendation in writing within 48 hours.
Why It Matters
Why Ecommerce Works for Furniture & Home
Furniture ecommerce has the highest cart-abandonment in retail — big purchases, freight shipping, white-glove delivery, return anxiety. We build stores that defuse each of those at the right step, not by pretending they don't exist.
Canadian Ecommerce Grows 14%/Year
Online retail in Canada is now over $80B annually. Brands without a strong online store are leaving money on the table every quarter.
Mobile = 60% of Orders
Most carts are filled on a phone, not a desktop. If your mobile UX is clunky, you lose 30%+ of orders before checkout.
Cart Abandonment is 70%
Industry average is brutal. The fix isn't more emails — it's better checkout UX, transparent shipping, multiple payment options.
Speed = Conversions
1 second of extra load time = 7% drop in conversions. We hit Lighthouse 90+ even on heavy product catalogs.
High AOV Demands Trust
$500–5000+ orders demand confidence. Detailed specs, in-room photos, AR placement, return policy clarity, white-glove delivery options.
Lifestyle Photography Sells
Furniture in a styled room sells. Plain product shots on white background drive 60% lower conversion than lifestyle imagery.
Shipping & Logistics Complexity
Oversized items need freight carriers, white-glove delivery, assembly options. Integration with specialized 3PLs is critical.
Configurator & Customization
Fabric, finish, dimensions — modern furniture customers expect configurators. Live preview and accurate pricing reduce abandonment.
How We Work
Our Ecommerce Build Process for Furniture & Home
2 — Brand & Visual Design
Custom theme design — homepage, collection, product, cart, checkout. Mockups in Figma, approved before any development starts.
3 — Theme & Custom Functionality
Clean Liquid (Shopify) or PHP (WooCommerce) — no app overload. Custom features (subscriptions, B2B pricing, multi-currency) built right.
4 — Product Catalog & Migration
If you're moving from another platform, we handle the migration: products, customers, orders, redirects. Zero data loss, minimum downtime.
5 — Payment, Shipping & Tax Setup
Stripe, ShopPay, Apple/Google Pay, Canada Post integration, automatic tax calculation by province. Test orders end-to-end before launch.
6 — Launch & Conversion Optimization
Soft launch, full launch, then ongoing CRO — A/B test product pages, checkout flow, upsells. We don't stop at "live."
Whether it's your first store or a migration off another platform, every furniture and home brands project follows the same six steps with a fixed quote and timeline.
Free Ecommerce Audit
Tell us about your store
Whether you're launching from scratch or migrating from another platform, we'll review your needs and reply within one business day with a recommended platform, scope, and timeline for your furniture and home brands business.
Limited offer Get a free ecommerce SEO analysis of your store within 24 hours — normally $250, now $0.