Ecommerce SEO Audit

Ecommerce SEO
Audit Services

An ecommerce SEO audit that ends in a real plan — not a 60-page PDF you’ll never open. Technical, on-page, content and competitive findings, prioritised by revenue impact.

Trusted by ecommerce brands across Canada

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Certified partners & the stack we work with

Why It Matters

What’s Inside an Ecommerce SEO Audit

A good audit answers two questions: ‘what’s broken?’ and ‘what would fixing it earn me?’. We deliver both, scoped to your platform and product mix, with a 90-day execution plan you can hand to your team.

Free Preview Audit — CAD $0

Before you commit to anything, we send a free 3-issue preview based on what we can see from outside your store — usually within 48 hours of you giving us the URL. Top three issues visible from the public site / Search Console proxies, plus our read on whether a paid audit would actually move revenue for your situation. No call required, no card on file, no follow-up sales pressure.

Technical & Crawl Audit

We crawl your store with Screaming Frog, JetOctopus or Sitebulb (depending on catalog size), then cross-reference against Search Console and live Googlebot logs. Findings cover indexation gaps, canonical conflicts, sitemap freshness, redirect chains, faceted-nav crawl waste, robots.txt holes, schema validity, hreflang correctness and Core Web Vitals on real-user data — not just lab scores.

On-Page & Template Review

Category, product and content templates audited for keyword intent matching, internal linking, metadata, structured headings and image SEO. Recommendations are made at template level — so fixing one ticket can ripple across thousands of pages instead of editing them one at a time. Every recommendation includes the ‘why it ranks’, not just the ‘what to change’.

Keyword & Content Gap Analysis

Queries you already rank for (broken out by intent and position), queries you used to rank for and lost (with the date and probable cause), queries you should rank for but don’t, and the topical gaps your top three competitors are exploiting. Pulled from Ahrefs + Google Search Console + manual SERP review — no guesswork.

Competitive Benchmark

Two or three real competitors profiled by Ahrefs organic traffic, page architecture, top traffic-driving URLs, backlink profile (DR, anchor distribution, link velocity) and content strategy. So the audit’s recommendations land in real context: what your competitors are doing, where the gaps are, and what specifically would move you past them.

Backlink Profile Review

Referring-domain growth or decay trend, anchor distribution (over-optimised vs natural), toxic-link assessment with a disavow file if needed, lost-link recovery candidates, and a prioritized list of editorial outreach targets for the next 90 days. Backlinks aren’t the bottleneck for most stores — but when they are, the audit calls that out plainly.

90-Day Action Plan

Findings translated into a prioritised execution plan — month 1, month 2, month 3 — with effort estimates (in days, not hours), expected impact (low / medium / high with reasoning), and owner suggestions (in-house dev, agency, freelancer). The deliverable isn’t the audit. It’s the plan that follows it.

How We Work

How We Work

1

Kick-off & Access

30-minute call to align on goals and ICP, then Search Console / GA4 / Ahrefs / platform-admin access. Within 48 hours we have the data we need to start.

2

Crawl & Diagnose

Full site crawl, log-file review, SERP analysis on your priority queries, template-by-template on-page review, and a Core Web Vitals deep-dive on real-user metrics.

3

Competitive Context

Three competitors profiled side-by-side — traffic, architecture, backlinks, content. We surface what they do better, what they do worse, and what we’d copy or counter.

4

Findings & Plan

Written report with prioritised findings, effort-vs-impact estimates, and a month-by-month 90-day execution plan. Plain language — no SEO jargon you have to Google.

5

Walkthrough & Handoff

60-minute walkthrough of the report with your team, plus 30 days of follow-up support to answer questions and clarify priorities as you execute.

FAQ

Frequently Asked Questions

How much does an ecommerce SEO audit cost?

Most audits run between CAD $1,500 and $5,000 depending on platform, catalog size and how much competitive depth you need. We give a fixed price up front before we start — no ‘starting from’ surprises.

How long does an audit take?

Two to three weeks from kickoff for most ecommerce stores. Multi-locale or enterprise stacks (Adobe Commerce, SFCC) take three to four weeks because of the additional crawl and competitive depth.

Do I have to implement everything you recommend?

No — the 90-day plan is prioritised so you can cherry-pick the highest-impact items. The audit’s value is in knowing what matters, in what order, even if you only ship half of it.

Will you also do the execution?

Optional. The audit ends in a clear plan you can hand to an in-house team, a freelancer, or another agency. If you want us to ship the work, we move into a retainer — but there’s no pressure to.

What platforms do you audit?

Shopify, Shopify Plus, Magento (Adobe Commerce), WooCommerce, BigCommerce, Squarespace, Wix, headless stacks (Hydrogen, Catalyst, custom Next.js) and Salesforce Commerce Cloud. See the relevant platform page for details: Shopify, Magento, WooCommerce, BigCommerce.

Can you do a Shopify-specific audit?

Yes — our Shopify SEO Audit goes deeper on Shopify-specific issues (collection URLs, app bloat, theme JavaScript, Shopify Plus features) than the generic ecommerce audit.

What about a free audit?

Before you commit to a paid audit, we’ll send a free 3-issue preview based on what we can see from outside — usually within 48 hours. No commitment, no sales call required.

Order an Ecommerce SEO Audit

Tell us about the store you want audited

Most audits ship within 2–3 weeks from kickoff. Tell us about your store and we’ll come back with scope, timeline and price within one business day.

Free offer Get a free SEO opportunity preview before you commit to a paid audit — we’ll surface the 3 biggest issues we can see from outside.

Pick a date & time that suit you and we'll call you back then (Mon–Fri, 10:00–18:00).