Keyword & Content Strategy

Ecommerce Keyword &
Content Strategy

Ecommerce keyword research and content strategy services that put intent ahead of volume — the queries that actually drive revenue, mapped to the pages built to capture them.

Trusted by ecommerce brands across Canada

HBDepot Client logo Client logo Client logo Autopp.ca JN Sourcing

Certified partners & the stack we work with

Why It Matters

Keyword Strategy That Pays For Itself

Most keyword research lists are noise. Ours is a working document: every query mapped to a target page, a content type, an effort estimate and a measurable outcome — before we start writing.

Buyer-Intent Keyword Mapping

Commercial, transactional, informational and comparison queries mapped to the right page type — category, product, blog, comparison — instead of dumped into one spreadsheet.

Topical Authority Plans

Pillar-and-cluster content plans that build topical authority around your highest-ROI keyword themes.

Editorial Calendars

Monthly content calendars with clear assignments, intent targets, internal-linking plans and acceptance criteria.

Content Briefs That Ship

Briefs detailed enough that a writer (internal or external) can deliver SEO-ready content without back-and-forth.

On-Page Refresh Programs

Existing pages re-optimised for new keyword targets and decay handled before traffic drops.

Reporting That Ties to Revenue

Reporting that links organic content to revenue, not just sessions or rankings.

How We Work

How We Work

1

Discovery

30-minute call to understand your store, current setup and goals around Ecommerce Keyword & Content Strategy. Access to Search Console, GA4 and Ahrefs so we’re working from real data.

2

Audit & Benchmark

Technical, on-page, content and competitive review specific to Ecommerce Keyword & Content Strategy. Real-user Core Web Vitals data and three competitors profiled side by side.

3

Strategy & Roadmap

Prioritised plan with effort vs. impact per item, expressed as 30 / 60 / 90-day execution sprints. Plain language — no SEO jargon you have to Google.

4

Execution

Implementation of the plan — in your stack, or briefed to your team as tickets with mock-ups and acceptance criteria. Either way, fixes ship.

5

Report & Iterate

Monthly revenue-attributed reporting, quarterly strategy review, and continuous adjustments as queries and competitors shift.

FAQ

Frequently Asked Questions

How long does ecommerce SEO take to show results?

Technical fixes usually move rankings within 4–8 weeks. Meaningful organic-revenue growth compounds over 4–6 months as pages gain authority. Stores with existing brand traffic move faster than brand-new launches.

How much does Ecommerce Keyword & Content Strategy cost?

Most engagements run between CAD $1,500 and $7,500/month depending on store size, platform and ambition. One-off audits start at CAD $1,500. See SEO Packages for the tier breakdown.

Do you work with my platform?

Yes. Shopify, Magento, WooCommerce, BigCommerce, Squarespace, Wix, headless and SFCC all covered.

Can you work with our existing dev team?

Yes — that’s actually our preferred mode. We brief SEO requirements as tickets with mock-ups, schema specs and acceptance criteria your engineers can pick up. If you don’t have a dev team, we ship the changes ourselves.

How is success measured?

Monthly: organic-attributed revenue (the headline), sessions, conversion rate, top moving and decaying keywords, Core Web Vitals trend, content shipped and backlinks earned. We don’t report on vanity metrics.

Do you require a long-term contract?

No. All retainers are month-to-month with 30-day cancellation. We earn the engagement each month. Pricing is locked for 12 months when you start.

Free Content Strategy Review

Tell us about your store

Got a backlog of content ideas but no SEO strategy behind them? We’ll review your store and reply within one business day with a recommended scope.

Free offer Get a free keyword + content strategy preview — we’ll surface the top 10 queries you should be ranking for before you commit to anything.

Pick a date & time that suit you and we'll call you back then (Mon–Fri, 10:00–18:00).