Case Overview
The Brief & The Build
Client
FixItTask — a Canada-wide on-demand marketplace for home repairs, installations and small renovation tasks.
Goal
Rank for high-intent service and local queries nationwide so homeowners find FixItTask organically instead of through paid ads.
Scope
Ongoing ecommerce SEO program — technical SEO, programmatic city/service pages, content and authority building.
The Product
What FixItTask.com Actually Does
A marketplace lives or dies on organic discovery. At the start, FixItTask had the platform but almost no search visibility for the service and city queries its homeowners were typing.
- No category visibility — service categories (repairs, installs, assembly, moving help, yard work) were not ranking for their core commercial queries.
- No local/city pages — nothing targeting "[service] in [city]" intent across the markets FixItTask actually served.
- Thin, unindexed pages — key pages were JS-rendered with little crawlable content or schema.
- No authority — a new domain with almost no backlinks or local trust signals.
Our Approach
The Engineering Approach
We built an SEO program around capturing service and local intent at scale, then compounding it with content and authority.
1 — Service & City Page SEO
Built and optimized programmatic landing pages for every service crossed with the cities FixItTask serves — each targeting "[service] in [city]" intent with unique, crawlable content.
2 — Technical SEO & Indexation
Server-rendered key templates, fixed crawl and indexation, added Service, LocalBusiness and Breadcrumb schema, and got Core Web Vitals into the green at scale.
3 — Content & Internal Linking
Published cost guides and "how to hire" content mapped to buyer questions, with a deliberate internal-linking structure pushing authority to service and city pages.
4 — Authority & Local Signals
Earned links from home-services and local publications and built consistent local citations to grow domain and local trust for a brand-new domain.
Conclusion
Organic Became the Growth Engine
By owning service and city-level search across Canada, FixItTask turned organic into its primary acquisition channel — lowering reliance on paid ads as the marketplace scaled. The same playbook applies to any multi-location or marketplace business.
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