1 — Discovery & Platform Selection
Shopify, WooCommerce, BigCommerce, headless? We pick based on your products, scale, team, and budget. Recommendation in writing within 48 hours.
Why It Matters
Why Most Ecommerce Sites Underperform
The store builder is easy. Building a store that actually converts at 3–5% — that's the hard part. Below is what separates the top 10% of Canadian ecommerce sites from the rest.
Canadian Ecommerce Grows 14%/Year
Online retail in Canada is now over $80B annually. Brands without a strong online store are leaving money on the table every quarter.
Mobile = 60% of Orders
Most carts are filled on a phone, not a desktop. If your mobile UX is clunky, you lose orders before checkout — Shopify says ~30% of carts are lost on mobile alone.
Cart Abandonment is 70%
Industry average is brutal. The fix isn't more emails — it's better checkout UX, transparent shipping, multiple payment options, and fast load times.
Payment Options Cost You Sales
Stripe + Apple Pay + Google Pay + ShopPay covers 95% of preferences. Missing one? You lose 3–5% of orders, every month.
Shopify Wins SMB
For $0–5M brands, Shopify is the highest-ROI platform. Fast launch, solid apps, predictable hosting. We build clean themes that don't bloat the cart.
Custom Beats Template Past $1M
Once you cross $1M GMV, theme limitations start costing real money. Headless or custom Shopify themes pay for themselves in months.
Speed = Money
1 second of extra load time = 7% drop in conversions. We hit Lighthouse 90+ on mobile, even on heavy product catalogs.
SEO-Ready Architecture
Most ecommerce themes ship with thin product pages, slow JS, and weak schema. We build with proper Product schema, fast pages, and content that ranks.
How We Work
Our Ecommerce Build Process
2 — Brand & Visual Design
Custom theme design — homepage, collection, product, cart, checkout. Mockups in Figma, approved before any development starts.
3 — Theme & Custom Functionality
Clean Liquid (Shopify) or PHP (WooCommerce) — no app overload. Custom features (subscriptions, B2B pricing, multi-currency) built right.
4 — Product Catalog & Migration
If you're moving from another platform, we handle the migration: products, customers, orders, redirects. Zero data loss, minimum downtime.
5 — Payment, Shipping & Tax Setup
Stripe, ShopPay, Apple/Google Pay, Canada Post integration, automatic tax calculation by province. Test orders end-to-end before launch.
6 — Launch & Conversion Optimization
Soft launch, full launch, then ongoing CRO — A/B test product pages, checkout flow, upsells. We don't stop at "live," we keep optimizing.
Whether it's your first store or a migration off Magento, every project follows the same six steps with a fixed quote and timeline.
Free Ecommerce Audit
Tell us about your store
Whether you're starting from scratch or migrating off another platform, we'll review your needs and reply within one business day with a recommended platform, scope, and timeline.
Limited offer Get a free ecommerce SEO analysis of your store within 24 hours — normally $250, now $0.